Websites don’t last forever. Without consistent upkeep, sometimes they barely even make it three years! The rapid change of web technology can overtake what was once state-of-the-art and reduce a website to a quaint relic in pretty short order, which is why it’s so critical to realistically consider the “shelf life” of your website when you first build it.
But the truth is that predicting how technological change will affect your website is virtually impossible. There is bound to be something—whether it be the way browsers display your website or simply what’s in style—that will change in the near future and cause you to rethink choices you may be making right now. And that’s ok, as long as you’re comfortable with your website being a work in progress.
Meanwhile, for many existing websites, the signs of digital decay are accumulating. Dormancy has been a very common strategy for reducing web-related expenses during the economic downturn, but there really is no such thing as true dormancy. As the web around it continues to grow, an unmaintained website is subject to a similar entropy as an untended home—a crumbling foundation, peeling paint, leaks, and pests.
If that sounds like your website, keep reading. In this article, I’ve identified ten very good reasons to rebuild it…
1. Your business goals have changed.
It’s nice to start off with a short one. It’s so simple and obvious, but still needs to be said: Business goals change, and if you’re going to have a website that accurately reflects the nature of your business, it needs to be as current as your latest business plan. In fact, I’m still surprised when I speak to website owners who describes an entirely different business to me over the phone than the one I’ve read about on their website. [ler mais...]
Read more: Imprint-The Online Community for Graphic Designers | 10 Reasons to Rethink Your Website
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